|This was one of my favorite products because of how it connected communities and brought people closer together. It was a live tug of war between Australia and New Zealand, and it took place in malls in Sydney and Auckland. Participants and the audience could see the opposing team across the Tasman Sea through life-size LCD screens. We had a physical rope that participants could pull, and the force exerted on the rope was measured in real-time. The entire experience was also streamed live on the web.