In 2015-2016, I worked on BET.com as a senior product manager for the wider website project and lead/product owner for all tentpole event experiences.
BET.com website redesign
Some of the things I explored:
- • How our target personas consume content.
- • How to best surface editorial content priorities.
- • Improving recirculation.
- • Increasing user awareness of ongoing/upcoming events.
What I worked on:
- • User research (interviews, card sorting, data insights)
- • User journeys
- • Persona development
- • Prototyping and user testing
- • UX and usability reviews
- • Product management
- • Writing user stories
- • User acceptance testing