I was the lead digital producer on the Universal Kids website redesign and launch, although I focused on Product and UX, not content production.
Note: Sprout was rebranded to Universal Kids in 2017.
Sprout website
Some of the things I explored:
- • Making the website usable for both parents and children.
- • Gaining a better understanding of how children consume content (e.g. by the characters they love and connect with, rather than by content type)
- • Refining the journey to various content (games, video clips, full episodes, show pages) to match a child's preferences.
- • Creating logical and consistent interfaces so that children can focus on play rather than relearning a new interface everytime.
- • Protecting children's privacy and ensuring COPPA compliance.
What I worked on:
- • User research (observation)
- • UX/Usability
- • Defining content types
- • Prototyping and user testing
- • Product management
- • Writing user stories
- • User acceptance testing
- • Vendor management
- • Content migration
- • SEO
